What is Meta Keywords?

Meta keywords are HTML tags used to describe the content of a webpage. They were once a crucial part of SEO, allowing search engines to index and rank pages based on relevant keyword phrases. Their primary use was to provide additional context to search engines about a page’s content. However, with advancements in search engine algorithms, their importance has diminished. Nowadays, search engines like Google don’t use meta keywords as a ranking factor — but understanding their history and use can still help you optimize your site effectively.

How Do Meta Keywords Work?

Meta keywords function by allowing website owners to define specific words or phrases that describe the content of their page. These are included within the HTML code of a page, specifically in the <head> section. In practice, search engines used these keywords to better understand what a webpage was about and how it should be indexed. The catch? Search engines no longer prioritize them, focusing instead on content quality and relevance.

Why Meta Keywords Matter for SEO

Here’s why meta keywords still matter: they help you organize your content strategy and ensure you’re targeting the right audience. While they don’t directly impact your ranking, they can guide your content creation process. Think of it this way: they serve as a checklist for ensuring your content aligns with your keyword strategy.

Common Use Cases / When to Use Meta Keywords

Although largely outdated, meta keywords can still be used as a reference point when drafting content. For instance, they can help you focus on primary themes without overstuffing actual content with keywords. Small search engines or internal site search tools might still consider them — so it’s not entirely obsolete.

Best Practices for Meta Keywords

In 2025, the best practice is to focus on content relevance. But if you choose to use meta keywords, keep it concise — 5-10 keywords max. Also, make sure they accurately reflect the page’s content. Real talk: they’re a secondary tool, not a primary strategy.

Common Mistakes to Avoid

Avoid keyword stuffing — listing unnecessary or irrelevant keywords. This can harm your credibility and SEO efforts. Plus, don’t rely solely on meta keywords for your SEO strategy. It’s like using a map from 2001 to navigate today’s roads.

Meta Keywords vs Meta Descriptions

Meta keywords and meta descriptions both exist in the HTML <head> section, but they serve different purposes. Meta descriptions provide a summary for search engines and users, often displayed in search results. Meanwhile, meta keywords are not visible to users and have little to no impact on current SEO.

Frequently Asked Questions

Do meta keywords still matter in 2025?

Not directly. Google and most major search engines don’t use them to rank pages, but they can still help in organizing your keyword strategy.

How many meta keywords should I use?

Keep it between 5-10 keywords. Focus on relevance and avoid stuffing unnecessary terms.

Are meta keywords visible to users?

No, meta keywords are embedded in the HTML code and aren’t visible to users on the webpage.

Can meta keywords improve my SEO?

Not directly. They have no significant impact on SEO rankings in 2025 but can help focus your content strategy.

Key Takeaways

  • Meta keywords are outdated but can aid in content strategy.
  • Focus on content quality over keyword stuffing.
  • Use 5-10 relevant keywords if you include them.
  • Don’t rely on meta keywords for SEO success.