About Me

I wanted to understand why it didn’t work. Not the surface-level advice you see everywhere, but how search engines actually decide what to show people. So I started reading, testing, breaking things, and rebuilding them again.

That curiosity changed everything.

Learning the Hard Way (and Why That Mattered)

My second project was a Health & Fitness blog. This time, I moved slower. I paid attention. I tried to understand intent instead of just keywords. And for the first time, things started to click.

It made money. Not life-changing money — but enough to prove one thing:
I wasn’t guessing anymore.

I eventually sold that site, and more importantly, I had something better than a win — I had clarity. I finally understood that SEO wasn’t about tricks. It was about alignment: what people want, what search engines trust, and what a site actually delivers.

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From Solo Experiments to Real Businesses

In 2021, I joined MonsterClaw, LTD as an SEO Executive.

That’s where theory met reality.

I worked on e-commerce sites, service businesses, SaaS platforms, and local brands. I saw what happens behind the scenes — how technical issues quietly block growth, how content can rank but still fail to convert, and how easy it is to chase metrics that don’t really matter.

Over time, I moved into a project management role. I worked with teams across different regions, handled complex SEO problems, and learned how SEO fits into a larger business picture — not just rankings, but revenue, trust, and long-term growth.

That period shaped how I think about SEO today.

The Agency Lesson I’m Glad I Learned Early

At one point, I thought I was ready to start my own agency.

I wasn’t.

It didn’t work out — and that failure was necessary. It showed me something important: being good at SEO work isn’t the same as understanding clients, expectations, communication, or business structure.

So I stepped back and learned those parts properly.

Sales. Psychology. How businesses actually make decisions. How to scope work honestly instead of overpromising. That phase made me better — not louder.

What I Do Now

Today, I work with businesses that want SEO to mean something.

Sometimes that’s fixing technical problems no one noticed.
Sometimes it’s rebuilding content that looks fine but isn’t helping anyone.
Sometimes it’s helping teams understand why traffic isn’t turning into leads.

I use AI tools where they make sense — for research, workflows, and scaling — but never as a shortcut for thinking. Systems are useful. Understanding is non-negotiable.

I care less about quick wins and more about whether the work actually holds up six months later.

How I Think About SEO

I don’t believe in hacks.

Search engines have grown up. Shortcuts fade fast. What lasts is work that respects users, answers real questions, and earns trust over time.

I’ve made mistakes. I’ve followed ideas that didn’t work. I’ve spent time on strategies that looked promising and went nowhere. But every one of those moments refined how I approach this work.

SEO, to me, is not a growth trick — it’s a responsibility.

If You’re Reading This

If you’re looking for someone to “just rank keywords,” I’m probably not the right fit.

But if you care about building something solid, sustainable, and honest — something that brings the right people to your business — I’m always open to a conversation.

Just a real discussion to see if working together makes sense.