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A Practical, Honest Guide for Small Business Owners Meet Sarah. She runs a boutique bakery in Brooklyn. Last year, an SEO agency quoted her $2,000 She nearly choked on her own croissant. But here’s where it gets interesting. Sarah decided…
You’re writing about the wrong things. Most people with 50+ blog posts and zero traffic are answering questions nobody’s asking, targeting impossible keywords, or creating content Google doesn’t want to rank. The problem isn’t your writing quality, it’s that you’re…
Yes, if your time is worth more than $50/hour and you want results in 6-12 months instead of 18-24 months. Hiring SEO help makes sense when DIY isn’t realistic, but only if you hire the right person. Most people waste…
The 80/20 rule of SEO means 20% of your SEO efforts drive 80% of your results. It’s about finding which pages, keywords, and tactics actually move the needle, then doubling down on those instead of spreading yourself thin across every…
Look, I get it. You’re trying to save money. That’s smart. But here’s something nobody talks about: doing SEO yourself can actually drain your wallet faster than hiring someone who knows what they’re doing. I’ve worked with plenty of business…
Let me tell you about Dima, founder of PitchBob.io. He was paying an agency $2,000/month for SEO. Results? Meh. So he fired them and went DIY. Today? His startup ranks for thousands of keywords, drives consistent organic leads, and he…
Here’s a stat that should wake you up: 43% of all ecommerce traffic comes from Google organic search (BigCommerce, 2025). Not Facebook ads. Not Instagram shopping. Google. Yet most online store owners are dumping thousands into paid ads every month,…
Marcus owns a family plumbing business in Austin. Three years ago, he was spending $1,200/month on Facebook ads and Yelp promotions. Getting maybe 5-10 leads monthly. Most were tire-kickers asking for free quotes. Today? He gets 40-50 qualified leads every…
Sarah is a wedding photographer in Denver. Two years ago, she was spending $800/month on Instagram ads and getting maybe 2-3 inquiries. Today? She gets 15-20 high-quality leads monthly, all organic, zero ad spend. Her secret isn’t a viral post…
TL;DR Impressions show how often your content appears in search results. Clicks show how many people actually visited. Both matter, but for completely different reasons—and mixing them up is costing you traffic. ✓ Impressions = visibility potential, clicks = actual…